Now in Development · Early Access Open

Close Every Lead.
Automate Everything Else.

TruSales AI connects lead capture, WhatsApp sales, order processing, billing, and retention into a single intelligent system built for SMEs.

Start with WhatsApp Explore Features →
0%
Missed Leads
8
Integrated Modules
99.9%
Uptime SLA
Faster Sales Cycles

SME Sales Teams Are Losing Revenue
Every Single Day

Without automation, leads slip through the cracks, follow-ups are forgotten, and managers fly blind.

📉

Missed Leads

Leads coming from forms and ads go unanswered when the team is busy or offline.

⏱️

Slow Response Times

No SLA system means every salesperson decides when — or if — to reply.

📋

Manual Workflows

Orders, invoices and follow-ups are done manually, causing errors and delays.

🙈

Zero Visibility

Managers can't see who's handling what, what revenue is pending, or who's underperforming.

From Lead to Loyal Customer —
Fully Automated

TruSales AI orchestrates every step of your sales pipeline without manual intervention.

1

Lead Captured

Web form, ad, or email campaign

2

WhatsApp Redirect

Instant click-to-chat flow

3

Auto Assigned

Best available salesperson

4

SLA Timer Starts

Response deadline enforced

5

Escalation

Auto-reassign if no reply

6

Order Confirmed

Invoice auto-generated

7

Payment Tracked

Reminders sent automatically

8

Retention Campaign

Upsell & loyalty automation

Everything Your Sales Team Needs,
Built Into One Platform

Eight integrated modules that replace manual work at every stage of the customer journey.

🎯

Lead Capture

Capture leads from every channel and route them instantly.

  • Website form integration
  • Email campaign integration
  • Auto lead tagging & scoring
💬

WhatsApp Sales Engine

Turn every enquiry into a WhatsApp conversation — automatically.

  • Click-to-WhatsApp flow
  • Auto lead assignment
  • SLA timer tracking
🚨

Smart Escalation Engine

No lead ever falls through the cracks again.

  • Auto reassignment rules
  • Multi-level escalation
  • Missed lead alerts
📦

Order Management

End-to-end visibility on every order from placement to fulfilment.

  • Order status tracking
  • Internal workflow management
  • Packing & shipping queue
🧾

Billing & Invoice

Generate invoices and chase payments without lifting a finger.

  • Auto invoice generation
  • Payment tracking
  • Overdue reminders
🔔

Notification System

Keep every stakeholder informed in real time.

  • WhatsApp + Email alerts
  • Status update broadcasts
  • Manager escalation pings
🔁

Retention Engine

Automate upsells, reorders, and loyalty campaigns.

  • Campaign automation
  • Upsell recommendations
  • Win-back sequences
📊

Analytics Dashboard

Real-time intelligence for bosses, sales, ops, and finance.

  • Sales performance & KPI
  • Conversion rate tracking
  • Staff leaderboard

The Right View for Every Role

Four purpose-built dashboards so every team member sees exactly what they need.

Boss Dashboard Live · Today
47
Total Leads Today
↑ 12% vs yesterday
18
Active Conversations
↑ 3 in last hour
2
Missed Leads
↓ needs attention
RM 8.4k
Revenue Today
↑ 21% vs last week
STAFF LEADERBOARD
1Ahmad Faiz14 closed
2Sarah Lim11 closed
3Raj Kumar9 closed
4Nurul Ain7 closed
Sales Dashboard Ahmad Faiz · Online
6
Assigned Leads
2 pending reply
12m
Response Timer
SLA: 15m limit
4
Orders Confirmed
↑ +1 this hour
QUICK ACTIONS
💬 Open WhatsApp Chat
📋 Update Order Status
🧾 Generate Invoice
Operations Dashboard Warehouse · Live
23
Orders in Progress
8 urgent
11
Packing Status
6 ready to ship
5
Shipping Queue
J&T, Lalamove
ORDER PIPELINE
New → Packing12
Packing → Ready6
Ready → Shipped5
Finance Dashboard April 2026
RM 24k
Pending Payments
14 invoices
RM 6.2k
Overdue Invoices
3 past due date
RM 81k
Payment History
↑ 18% MoM
RECENT PAYMENTS
INV-0042 · Ali TradingRM 3,200
INV-0041 · Kedai MajuRM 1,800
INV-0040 · Fresh MartRM 4,500

Built for Malaysian SMEs
Who Sell via WhatsApp

If your team takes orders, chases leads, or manages customers through WhatsApp — TruSales AI was built for you.

🍱

F&B Businesses

Catering companies, food suppliers, and distributors who manage high-volume orders via WhatsApp daily.

CateringDistributorsSuppliers
🛒

Retail & E-Commerce

Retailers and online sellers who want a smarter way to handle enquiries, orders, and reorders.

RetailOnline SellersD2C
👔

Sales Teams

Teams of 3–50 salespeople using WhatsApp to nurture and close leads across multiple product lines.

SMEField SalesInside Sales
📈

Business Owners

Founders and managers who need real-time visibility into team performance and revenue without micromanaging.

FoundersManagersDirectors

Best-in-Class Tools,
Wired Together

TruSales AI is built on battle-tested platforms — no vendor lock-in, rapid deployment.

Frontend
Webflow / WordPress
Automation
Make · Zapier
CRM / Database
Airtable
Messaging
WATI · Zoko
Finance
Xero · QuickBooks
WhatsApp
Official WhatsApp API

From MVP to AI —
In Just 12 Weeks

We ship in three phases so you get value fast and grow into the full platform.

1
Phase 1

MVP Launch

Weeks 2–4

  • Lead capture forms
  • WhatsApp integration
  • Basic boss dashboard
2
Phase 2

Full Automation

Weeks 4–8

  • Escalation engine
  • Payment tracking
  • All 4 dashboards
  • Billing & invoicing
3
Phase 3

AI Layer

Weeks 8–12

  • AI lead scoring
  • Smart upsell engine
  • Predictive analytics
  • Retention AI campaigns

Ready to Stop Losing Leads
and Start Closing More?

Join the waitlist for TruSales AI early access. Be the first to automate your entire sales pipeline.